The term \’the big cheese\’ implies someone who\’s quite a hit in his industry or field.
This phrase originated from the Persian word \’chiz\’ which means thing. People often said he\’s the “right chiz”. This was followed by the coining of a new expression “the real thing”. The Persian chiz is similar in pronunciation to cheese, so the expression was modified as “the real cheese”.
In early twentieth century, there was a craze of getting a \’big\’ haircut. And that lead to more words like bigwig, big shot, big fish etc.
Also, it is interesting to note that \’cheesing\’ is an American slang for smiling.
Further, \’Cheesy\’ in British also means harmlessly naughty. Again, it is something that would bring a pleasant smile on everyone\’s face (only until you\’re not the victim).
Such fame of the world cheese started being used to denote the same of a man, his fame, success and influence. Terms like these, since they were first used, are still being used with the same amount of zeal and fervor even today. The meaning of the big cheese has also remained unchanged quite unlike other phrases and terms that have come off age.
\’The next big thing\’, \’The big shot\’, \’The big fish\’ are today\’s synonyms for a budding personality in his field of work, the current man at the top in his area of work and the biggest customer available for a deal respectively.
They have also attracted the attention and amusement of so many book writers and great philosophers to title their books as that!
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Tarang Bhargava is the CEO of Vexat Inc. and has an affiliate marketing experience of six years. The website http://www.earncashonline.in is Affiliate Marketing invitation that provides an opportunity to Indians to make money through internet using his experience.
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